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MAMMA MIA! The Global Smash Hit Title Treatment (TM)

Privacy Notice

Welcome to the MAMMA MIA! website which is owned by Littlestar Services Ltd of 32-33 St. James’s Place London SW1A 1NR (Company Registration Number 3330820) (“we”, “us”) and operated by Premier PR Ltd of 2 – 4 Bucknall Street, London, WC2H 8LA (Company Registration Number: 01707417). We are the data controller who determines the purpose and way your personal data is used. This Privacy Notice sets out how we collect, process, use and protect any information that you give to us when you use this website or use a service that we offer.

We are committed to ensuring that your privacy is protected. This Privacy Notice forms part of our basic policies that we handle any information you supply to us in accordance with this statement and with the law and only for the purposes for which you have explicitly consented. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this Privacy Notice.

We may change this policy from time to time by updating this page. You should check this page regularly to ensure that you are happy with any changes. This Privacy Notice is effective from 30 April 2021.

We may collect the following information:

  • IP address and other data associated with your computer;
  • Contact information including your name and email address when you subscribe to a newsletter or when you use our live streaming service with our permission;
  • Contact information including name and email address when you participate in a promotion we may be running;
  • Other information relevant to your use of the website.

We may collect personal data:

  •   When we meet you in person;
  •   When you subscribe to newsletters;
  •   When we speak to you by telephone;
  •   When you correspond with us by email;
  •   When you register for access to website services;
  •   When you enter a promotion, we may be running;
  •   Through cookies and other advert tracking technology.

You directly provide us with most of the personal data we collect through this website and when you subscribe to newsletters.

We ask for this information in order to understand your needs and provide you with a better service, and in particular for the following reasons.

  • Communicate with you and enable you to access our services;
  • Internal record keeping;
  • Marketing of our business to you;
  • To improve our products and services.

We will not send direct marketing material to you electronically (e.g. via email) unless there is a legitimate interest in you receiving our marketing material and you have the right at any time to stop us from contacting you for marketing purposes or sharing your personal data for this purpose.

Current Data Protection Legislation requires that during the transfer period when the UK leaves the EU until an Adequacy Decision has been reached, personal data will not be transferred outside of the European Economic Area (EEA) unless such transfer is to a country or jurisdiction where a) the EU Commission has approved it as having an adequate level of protection or b) appropriate safeguards are in place as set out in Article 46 GDPR for example by concluding on the EU Standard Contractual Clauses or c) equivalent provisions of subsequent Data Protection Legislation are in place or d) the transfer is otherwise allowed by applicable Data Protection Legislation (such as in the form of a derogation under Article 49 GDPR).

Where you have opted-in to receiving marketing communication, (our newsletter subscription) you information may be shared outside of the European Union to enable the fulfilment of this service. We use Intuit MailChimp for this and their servers are based in the United States of America and your personal information will be processed by them and their privacy policy can be found here. You can unsubscribe from any marketing information at any time by clicking the unsubscribe button at the bottom of all newsletters or by emailing us at*.

Your personal data will not be sold to any third parties. We will only share your information with third parties, such as Mail Chimp, to fulfil our role and to administer our services. All information sharing is only done on the basis of it being necessary and to fulfil a legitimate business purpose. If consent is required to pass your personal data to third parties, you may be contacted in order to give your positive consent for this purpose.

Your personal data may also be shared if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or in order to enforce or apply our terms of use on this website and other agreements.

We will retain your personal data for no longer than is necessary and in any event no longer than one year from the date of last use. Your personal data will then be deleted. We take into consideration any regulations that we must fulfil or for legitimate business purposes and in limited circumstances we may need to retain your information after your relationship with us has ended.

We would like to make sure you are aware of all your data protection rights. You have the following rights:
The right to access – to ask us for copies of your personal data
The right to rectification – to request that we correct any information you believe is inaccurate. You also have the right to ask us to complete information you believe is incomplete
The right to erasure – to request that we erase your personal data under certain conditions
The right to restrict processing – to request that we restrict the processing of personal data under certain conditions
The right to object to processing – to object to us processing of personal data under certain conditions
The right to data portability – to request that we transfer the data we have collected to other organisations, or directly to you, under certain conditions

If you make a request, we will have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email address or call us on the details below.

If you would like to amend or delete any information held about you, please send an email to*.

We have taken every care in the preparation of the content of this Site. However, we accept no responsibility for your reliance on any information on this Site. We have a policy of continuous improvement and reserve the right to make changes to our services without notice.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place appropriate physical and electronic procedures to safeguard and secure the information we collect. Whilst we take appropriate technical and organisational measures to safeguard your personal data, it is important that you keep your personal login details and devices protected from unauthorised access and you take care when providing it to third-parties such as payment providers.

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use Google Analytics and advert tracking technology. This helps us analyse data about web page traffic and improve our website and newsletters. We only use this information for statistical analysis purposes and then the data is removed from the system.

We may use advertising tracking cookies to review browsing history, including visits to this website, to identify people to whom we wish to show advertisements on websites operated by third parties, to track our own advertising and to record how many visitors are referred to our site from other sites. We believe that showing relevant advertisements is in your interest as well as ours, but we respect your decision whether or not to participate in personalised advertising.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. To find out more about cookies including how to see what cookies have been set and how to manage and delete them, visit For further information on how we use cookies view our Cookie Policy.

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites and such sites are not governed by this Privacy Notice. You should exercise caution and look at the Privacy Notice applicable to the website in question.

All rights in this Site are owned by us. Your use of the Site and its contents grants no rights to you in relation to any copyright, designs, trademarks and all other intellectual property and material rights relating to the content, including our software and all HTML and other code contained in this Site. All such content including any third party trademarks, designs and related intellectual property mentioned or displayed on the Site are protected by intellectual property and other laws. You are permitted to use the content only as expressly permitted by us and/or third-party licensors. No person may copy, modify, transmit, distribute, display, reproduce, publish, license or create works from any part of this material or otherwise use it for any public or commercial use without our prior written permission. The names, logos, images, text, photos, illustrations, graphics, designs, audio clips, videos, trademarks, trade names, trade dress, domain names and/or any other form of intellectual property on this Site which identify us and our products and services are owned or licensed by us.

Please feel free to contact us with any comments, questions or other requests regarding this Privacy Notice by email at*.

We’d like the chance to resolve any complaints you have; however you also have the right to complain to the UK data protection regulator (the “ICO”) about how we have used your personal data. Their website is

*Please note that we are unable to respond to specific requests about performers or the productions via this email address.

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